I help people navigate complexity and move forward with confidence.
Nicole Haddad is a business school faculty member, organizational team trainer, and founder of Brand New Day — a system for building momentum in teams, campuses, and communities.
Faculty appointments & affiliations
From the Founder
Brand New Day started with a simple question in my classroom: How are you really doing?
While teaching advertising and leadership, I introduced the feelings wheel to help students practice empathy—first with themselves, then with one another. Through a live, anonymous poll, their responses filled the room in real time. Students could see they weren’t alone in what they were feeling.
Over time, the same patterns appeared again and again. I could respond in small ways, but the real opportunity was larger:
to build a system that could turn lived experience into meaningful, sustained progress.
That’s what became Brand New Day.
From community practice to systems that sustain momentum
Brand New Day connects what happens on the ground with how decisions get made.
Through ArtWorks, we work directly with teams, students, and communities—designing experiences that build trust, surface real challenges, and move groups into action.
Through our system, we translate those lived experiences into clear insight—so leaders can see what’s actually happening and respond with intention.
Together, this creates something most organizations lack:
A continuous connection between
what people experience → and how systems evolve.
So the work doesn’t stop at a workshop or a moment of insight—
it drives ongoing alignment, better decisions, and sustained progress over time.
Make decisions that move people forward.
Turn lived experience into clear, actionable insight—so leaders can act with confidence, align their teams, and sustain momentum over time.
Turn insight into action. Build momentum together.
Facilitated experiences that help teams, students, and communities solve real challenges, align around what matters, and move forward with clarity.
What we measure shapes what we value — and what we value shapes what we build.
Tyler VanderWeele
Professor of Epidemiology & Director, Human Flourishing Program, Harvard University (adapted)