Last Updated: October 2025

Brand New Day Group (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit brandnewday.group or engage with our products and services, including Interplay (collectively, “Services”).

By using our website or Services, you agree to the terms of this Privacy Policy.

Information We Collect
We collect the following types of information:

Personal Information You Provide

• Contact information (such as your name, email address, organization, and role)

• Information you share when you sign up for a waitlist, request information, or communicate with us

• Feedback or research input you voluntarily provide

Automatically Collected Information

• Device and browser type, operating system, and IP address

• Usage data (pages visited, time on site, and interactions) collected through cookies and analytics tools

Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to improve site functionality, analyze traffic, and deliver a better user experience. You can manage or disable cookies in your browser settings.

How We Use Your Information
We use your information to:

• Provide, personalize, and improve our Services

• Communicate with you about updates, opportunities, and research findings

• Respond to inquiries and provide customer support

• Conduct analytics and research to improve our offerings

• Comply with legal obligations

We will only send you marketing communications with your consent, and you can opt out at any time.

Legal Basis for Processing (GDPR Users)
If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

• Your consent

• Our legitimate business interests (e.g., improving services, conducting outreach)

• Compliance with legal obligations

Data Sharing
We do not sell or rent your personal information. We may share your data with:

• Trusted service providers who process data on our behalf (e.g., website hosting, analytics, and email marketing platforms such as Brevo)

• Legal or regulatory authorities, if required by law

All partners are contractually required to protect your information and use it only for legitimate business purposes.

International Data Transfers
Your data may be transferred and processed outside your country, including in the United States, where data protection laws may differ. We take appropriate safeguards to protect your information in accordance with applicable law.

Data Retention
We retain your personal information only as long as necessary for the purposes described in this policy or as required by law.

Your Rights
Depending on your location, you may have the right to:

• Access, correct, or delete your personal information

• Withdraw consent for processing

• Request data portability

• Object to certain processing activities

To exercise your rights, contact us at hello@brandnewday.group.

CCPA Notice (California Residents)
If you are a California resident, you have the right to:

• Request details about the personal information we collect and how it’s used

• Request deletion of your personal information

• Opt out of the sale or sharing of your data (we do not sell personal data)

To submit a CCPA-related request, please email hello@brandnewday.group.

Security
We implement industry-standard security measures to protect your personal information. However, no online transmission or storage system is completely secure, and we cannot guarantee absolute security.

Updates to This Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The latest version will always be available at brandnewday.group/privacy-policy.